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Learning Center Blog Horses and Zebras Truth and Tactics for Health Marketers Let BVK show you how to generate short term sales and set the course for long term growth. Set the Stage for Enduring Plan Growth. Horses and Zebras? The name for this content series is inspired by shrewd advice commonly heard by medical students: When you hear hoof beats, think horses, not zebras. It’s a reminder to focus on the likeliest problem and most direct remedy first. At BVK, we share data, outcomes and our best thinking to help health plans sift through the signals and noise to find the most effective marketing solutions. Resources To explore our ever-growing library of resources designed to help health plans overcome marketing challenges, head to our Learning Center and register for instant access Research: Download the expanded research report and learn why TRUST is so important to your health plan members. View Videos: In these videos we explore the vital role trust plays in connecting with today’s consumer. View Blog Posts: Our most recent blog series explains what BVK’s Brand+Demand strategy is and how you can put it to work. Blog Case Studies: See how Brand+Demand added up to increased enrollments for a provider-sponsored regional health plan. View Infographics: These facts quickly explain why trust-based brand development is the key to plan growth. View Webinars: These on-demand presentations provide a roadmap for building a brand that can compete with national insurers. View Fact Sheets: Download and share these easy-to-digest guides for creating a competitive advantage. View The Solution:BVK Experience: We have deep experience across the spectrum of health insurance. BVK has worked with health insurance plans since the advent of managed care in the late 1980s. While our focus has been on provider-sponsored managed care plans, we have also worked with insurance companies of all types including state insurance exchanges and population health ventures. One of our greatest passions is creating purpose-driven experiences that impact lives and build healthy communities. Want more? Register for our complimentary Building the Bridge of Trust” strategy presentation to learn why TRUST is so important to health plan purchase behavior and how to apply it to gain market advantage and grow membership. Schedule Now Sign up for Health Plan News Alerts Your email Please leave this field empty. | News © BVK. All Rights Reserved. Privacy policy . ✕ First Name (required) Last Name (required) Job Title (required) Organization (required) Email (required) Phone Your Message (required) Please leave this field...